Juni Capital
Visual Brand Identity
Brand Designer
Project Overview
Juni, a global financial platform, approached us at a key moment of growth. They wanted to move beyond their startup identity and reposition themselves as a more mature and trusted player in the fintech space.
Research & Descovery
Our research revealed a clear contrast: startups leaned into bold colors and playful visuals, while traditional banks favored minimal palettes and restrained typography. Juni aimed to strike a balance — professional, but not corporate.
Strategy & Design
We built the identity around flexibility and clarity. A modular gradient system conveyed movement and adaptability. The color palette, inspired by Juni’s Scandinavian roots, added calm sophistication. Typography blended modern sans with subtle serif references — bridging trust and innovation.
Outcome
Launched in spring 2025, the new identity helped Juni reposition as a confident, global brand — without losing its digital-first edge. The system is scalable, distinct, and built to evolve with the company.
View project details
Juni Capital
Visual Brand Identity
Brand Designer
Project Overview
Juni, a global financial platform, approached us at a key moment of growth. They wanted to move beyond their startup identity and reposition themselves as a more mature and trusted player in the fintech space.
Research & Descovery
Our research revealed a clear contrast: startups leaned into bold colors and playful visuals, while traditional banks favored minimal palettes and restrained typography. Juni aimed to strike a balance — professional, but not corporate.
Strategy & Design
We built the identity around flexibility and clarity. A modular gradient system conveyed movement and adaptability. The color palette, inspired by Juni’s Scandinavian roots, added calm sophistication. Typography blended modern sans with subtle serif references — bridging trust and innovation.
Outcome
Launched in spring 2025, the new identity helped Juni reposition as a confident, global brand — without losing its digital-first edge. The system is scalable, distinct, and built to evolve with the company.
View project details
Juni Capital
Visual Brand Identity
Brand Designer
Project Overview
Juni, a global financial platform, approached us at a key moment of growth. They wanted to move beyond their startup identity and reposition themselves as a more mature and trusted player in the fintech space.
Research & Descovery
Our research revealed a clear contrast: startups leaned into bold colors and playful visuals, while traditional banks favored minimal palettes and restrained typography. Juni aimed to strike a balance — professional, but not corporate.
Strategy & Design
We built the identity around flexibility and clarity. A modular gradient system conveyed movement and adaptability. The color palette, inspired by Juni’s Scandinavian roots, added calm sophistication. Typography blended modern sans with subtle serif references — bridging trust and innovation.
Outcome
Launched in spring 2025, the new identity helped Juni reposition as a confident, global brand — without losing its digital-first edge. The system is scalable, distinct, and built to evolve with the company.
View project details
